Wilderness Impact Desert Elephant Hoanib

Our impact strategy

Wilderness Impact

Pioneers of purpose

As custodians of some of the world’s last true wild areas, we have a responsibility to act. For now, and for future generations.

Earth's incredible biodiversity is in crisis, and we're in business to do everything we can to save it.

We are determined to have the greatest impact possible on the world’s wildlife, wilderness and local communities. Our mission is to double the amount of land we help conserve in the next decade. We believe that with the support of our guests, partners and greater collective it is achievable. A vision we’ll never stop striving to achieve.

Impact initiatives

Our impact framework

We have always existed to protect, explore and expand the world’s wilderness. Today, we help protect 6 million acres (2.3 million hectares) of land. We channel our conservation and hospitality business as a force for lasting, positive impact. To achieve this, we focus our conservation and community empowerment programmes under three key impact pillars: Educate, Empower and Protect.


Building the next generation of conservation leaders in order to sustain the future conservation of the wilderness.



We’re building a conservation economy with empowerment programmes that work to create self-sustaining communities.



We are committed to ensuring the world always has a version of its wilds that is unfenced, untamed and unpredictable.

Wilderness Impact Conservation Animal Tracks
Wilderness Impact Conservation Desert Lion

Our pioneering conservation tourism model

The story of our business is one best told in two halves: conservation and hospitality. The bigger we grow our hospitality offering, the bigger our conservation impact can be. And as we boldly aim to double the amount of land we help protect by 2030, each initiative we support, like desert lion conservation or wild dog research, plays a critical role in helping us achieve this vision, together.

Our manifesto

As a leading conservation and hospitality company, we focus on immersing our guests in our many fascinating environments. Guiding them through each expansive private concession. Creating intimate encounters between them, nature and culture. And ultimately, increasing the world’s wilderness by involving more and more people in our purpose.

Impact beneficiaries

Our conservation and community non-profits

The threats to our planet’s wilderness, wildlife and people are diverse, complex and highly interrelated. Our carefully selected impact beneficiaries help us achieve our goal through specific programmes of fieldwork and implementation.
Wilderness Impact CITW Children

Children in the Wilderness

Children in the Wilderness addresses vital life skills training, leadership development, and environmental education for children from villages neighbouring our Wilderness landscapes.

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Wilderness Trust

The Wilderness Trust is our independent, dedicated fundraising arm, created to extend our reach and capacity to support deserving conservation initiatives.

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