Our New Logo: Come Explore

Our Collective

Melissa Siebert


We Are Wilderness...the clarion call of our recent rebranding. We are still Wilderness, but we do so much more than just safaris. For nearly 40 years now we’ve been committed to conserving the world’s wild places and the life they sustain.


Our aim for the future is that together, with you, we can expand our protection. By 2030 we aim to double the more than 6 million acres (2.3 million hectares) we now protect.



Wilderness Rwanda Wildlife Lions



As our conservation’s going global, we needed a new logo reflecting this expansion. Something resonating with our invitation: ‘Discover Earth’s Ultimate, Untamed Places’. Something abstract, not tied to country, region, or geography. Raw. Unbounded. Limitless.


Gaze upon our new logo, the circular shape representing the Earth – and our protection of it, and you’ll see wild grasses tickled by the wind and dappled by light. It’s about discovery, adventure, exploration, and the unpredictability of what lies beyond. Let your imagination run wild. Start to dream your Wilderness adventure.


Driving across savannah surrounded by game, lumbering elephants perhaps or galloping buffalo, or lions hot on an antelope’s heels. Drifting through deep-blue channels by traditional mokoro, fanned by reeds. Deeply immersed in the bush as the fiery sun disappears and thousands of stars appear, one by one. And much, much more.





Celebrate the new Wilderness with us. We’ve come a long way, from a handful of guides and one Land Rover four decades ago to a collective employing more than 3,000 people, a world-leading conservation and hospitality company.


Come with us into the wild. Come alive. Look into the wild grasses, explore what each of our destinations holds, and see how far we can take you…

Let’s plan your next journey


When we say we’re there every step of the way, we mean it, literally. From planning the perfect circuit, to private inter-camp transfers on Wilderness Air, and easing you through Customs. We’re with you on the ground, at your side, 24-7, from start to finish. Ready to take the road less travelled? Contact our Travel Designers to plan an unforgettable journey.