A sneak peek into 2024

Our Collective


Your Guide to Africa

Janine Avery


What’s coming from Wilderness this year

From brand new family suites and three luxury mobile safari operations in the Serengeti, to a complete rebuild of one of our most popular camps in Namibia, reforestation projects that will change the way we look at landscapes in Africa, an impressive upgrade to two iconic sister camps in the Okavango, and a luxurious addition in Rwanda, 2024 promises to be a year to remember at Wilderness. Join us as we take a peek into the travel trends, updates and projects that are set to define another year in the wild.

Wilderness Usawa

East African hoofbeats on the horizon

Where colours, cultures, and creatures connect. East Africa, and Tanzania in particular, is set to be one of the world’s top travel destinations for 2024, according to The U.S. News & World Report. Here, the Serengeti promises unforgettable safari moments, including sightings of mega-herds of wildebeest, zebra, Thomson’s gazelle, eland and more than 500 species of birds, plus lion and cheetah following their prey.


Thanks to our first-ever mobile safari camp, Wilderness Usawa, we are proud to showcase this region to our guests – and as of December 2023, we look forward to welcoming families to our new family unit. “As with all mobile camps in the Serengeti, Usawa is set within the plains and is unfenced. As parents ourselves, we know the challenges this presents. However, our new family offering doubles the space available to families by joining two luxurious Usawa tents together, with an external passage between them making one family unit that can accommodate up to five people. This creates more of an open but protected space to enjoy together, with the comfort of knowing your family members are nearby”, says Catherine Millington, Wilderness Tanzania Regional Commercial Officer.


Additionally, we also added another Usawa camp last year, meaning we have two intimate locations set up in the Serengeti, allowing us to easily and quickly provide our guests with access to various key locations on the migration route. With a third camp to come in 2024, we’re able to place you in the heart of the action and drama of the migration, but far from everyone else who also decided to add Tanzania to their travel list this year.

Explore Wilderness Usawa
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Embracing the art

of slowing down

A transformative trend. Slow travel embraces the notions of sustainability and mindful living. It’s what we stand for at Wilderness and we’re thrilled to see more and more travellers veering away from the frantic pace of conventional tourism, choosing instead to really immerse themselves in the destinations they visit. Among the hotspots for slow travel, Namibia stands out. A trip here is all about appreciating the vast landscapes, authentically engaging with local communities, marvelling at the Milky Way, and discovering a new, unhurried way of life that focuses on the land, its future and the role we play – whatever that may be.


As this trend gains momentum, you may be wondering why one of our camps in alluring Namibia is currently closed. It’s because something new is coming. Come mid-year you can look forward to a revamped and rebuilt Wilderness Desert Rhino Camp. This camp exists to protect one of the world’s last free-roaming populations of Critically Endangered black rhino, something we’ve been sharing with guests since 2003. And now 20 years on, we’re excited to improve the experience.



“Everything we do at Wilderness Desert Rhino Camp revolves around the black rhino. It’s why we’re here: to defend, preserve, and expand these iconic Namib wilds”.
Alex Henderson
Wilderness Namibia MD

Wilderness Desert Rhino Camp

Drawing on those wilds, the new camp will feature natural stone found on site, canvas overhangs and silhouettes that provide shade and protection without compromising the horizon-wide views, and details of timber and leather with colours and textures that reinforce our deep connection to the area. *Please note below images are renders only.

Explore Desert Rhino Camp


at nature’s pace

Proactive, intentional experiences. Regenerative travel goes beyond simply slowing down and enjoying a place, to actively improving the world through your journey. It’s about using travel to transform lives, giving back to the planet and empowering people at the same time. And while it may be trending now, it’s an idea that has formed the basis of our business model for over 40 years.


At every point of our journey, we encourage you to be curious. Learn about what companies are doing and understand the deeper impact of our camps on the environment and communities we partner with. Hold us accountable. Push us to do better. And together, we’ll ensure the biggest positive impact is achieved.


To this end, we are pioneering reforestation programmes from Rwanda to Zambia, to grow protected spaces far beyond the reaches of where we currently operate. It’s about more than just tourism. It’s about protecting some of the world’s most important natural heritage sites and restoring millions of acres of forest affected by farming, hunting and other human activities. Along the way, building pathways out of poverty, and rebuilding homes for mammals, primates, and countless other species. And that’s just the start.


In 2024, the evolution of our Rwanda experience will reach new heights with the unveiling of our latest offering, Wilderness Bisate Reserve. Intended to redefine luxury, this lodge stands as a testament to sophistication and sustainability. Set to launch in September, here guests can actively engage in contributing to biodiversity preservation and the upliftment of local communities, while staying in exquisitely crafted and expansive Forest Villas that are set to be the pinnacle of intimacy and exclusivity.



Visit Rwanda


that last as memories

Taking stock. Picking what’s important. Making meaningful memories. The rise of multi-generational travel reflects a desire to indulge in shared adventures, while collecting experiences, not things. One destination that perfectly embodies the spirit of the big happy family is Botswana. With varied activities, remarkable wildlife sightings, and eco-friendly safaris, Botswana is bound to foster an appreciation for the wild, no matter your age. Thus, it comes as no surprise that Condé Nast Traveller has named the Okavango Delta one of their 24 best places to travel to in 2024. In their words, “Go. Go now.”

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In keeping with the theme, a sisterhood of our own family-run camps in the Okavango Delta, Wilderness Tubu Tree and Little Tubu, will undergo a complete rebuild this year. 



“Our vision is that the new Tubu camps will continue to showcase the true essence of what the Jao Reserve is all about, highlighting the heart and soul that we have poured into the Reserve for almost 25 years”.
Martin Kays
Co-owner of The Jao Reserve.



Tucked away on Hunda Island with sweeping views over the area’s famously game-studded floodplains, centred around a majestic anthill, with towering marula trees standing like stalwarts over the camp, we couldn’t think of a better place to create lasting memories with your nearest and dearest.

Explore Wilderness Tubu Tree

A taste

of culture

Beyond the plate, food is a portal to cultural discovery. Culinary travel has seen a rise of 70% that involves venturing beyond just fine dining. Instead, travellers are looking for unique experiences. Think eating in a local’s home. Learning recipes, and understanding the stories and traditions behind them. Picking your own garden greens. Traditional tea ceremonies, or getting your feet and hands dirty crafting small batch beer or other home brew.


Immersive South Africa touring experiences

At Wilderness, we embrace locally sourced ingredients, eco-friendly practices, and community and traveller engagement. Meals are an opportunity for cultural exchange and exploration. And as cuisine continues to serve as a bridge between people and places, where better to explore this trend than in the melting-pot of Cape Town’s food scene?


With our immersive South Africa touring experiences, you could start, or end, your safari journey in Cape Town and discover a conduit to African culture through cuisine. Whether you’re cooking up a curry amongst colourful Bo-Kaap houses, foraging for your dinner seaside, or sipping on something surrounded by the vines of the Cape Winelands, Cape Town will give you a taste of what awaits on your African adventure. And with a fully-fledged touring team, an extensive fleet of vehicles, and personal, professional guides, we have everything you need to plan your journey from start to finish.


South Africa touring

Cape Town will give you a taste of what awaits on your African adventure. And with a fully-fledged touring team, an extensive fleet of vehicles, and personal, professional guides, we have everything you need to plan your journey from start to finish.

Bespoke safari packages

Finally, something else to look forward to are our new exclusive offers - designed to help guests linger longer, travel further, explore more and go wilder. Think free flights, complimentary value-adds, long-stay promotions, and carefully curated packages to entice and excite. Watch this space for more.

Let’s plan your next journey


When we say we’re there every step of the way, we mean it, literally. From planning the perfect circuit, to private inter-camp transfers on Wilderness Air, and easing you through Customs. We’re with you on the ground, at your side, 24-7, from start to finish. Ready to take the road less travelled? Contact our Travel Designers to plan an unforgettable journey.